If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Once you start understanding how your target audience is using search engines, then you're able to optimize your site more successfully. The expensive price of a …

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. You cannot submit all of the links into the disavow tool without trying to get rid of …

It may be tempting to stuff your website with keywords so that a potential client lands on your page and that your page will be the first listing returned by any search engine, but this won't work. Clearly, keywords are important. They always have been and they always will be …

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. The Featured …

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the …