This is also a good tool to use to determine whether your content is likely to be considered duplicate by Google. If not, then what? Thinking of getting hair extensions? Lucy Hall and her team are experts at helping you find the right type of extensions to transform your hair …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Ideally, you'll include the name of the page along with the accurate link to it, and every page on your site will link to your …

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

Here are the key metrics this section of the report covers: I prefer using a comma followed by a space to separate each keyword. The best commercial steel buildings provider will have quality at their heart. Mobile Rough Type is a challenge for digital marketers. The screen being small and …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website …

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Intriguing, different, and unique advertising captures attention and can inspire talk among people. This type of negative word-of-mouth can be …

It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top …