For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. So, if the Content Marketing Institute includes a link to your content marketing resource, that'll be perceived better than …

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Imagine your content as a scrumptious dish you …

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely affecting …

Every piece of information about a page can be turned into a long list of words. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. A benchmark of 100-300 words is common. Visually, I prefer handcrafted …