The web crawlers mystery revealed

Dwell time is simply the duration between a users click on a search result and their subsequent return to the search results it can be understood as a combination of bounce rate and time on page. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually …

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What are the merits of orphaned pages on today's web?

Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. But when Google Panda sought to penalize content farms, a lot of directories got hit as well and witnessed their PR decrease in …

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Take care when dealing with doorway sites

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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