SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? The monthly costs for a network of freelancers is difficult to predict, since it depends on what freelancers …

For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. So, if the Content Marketing Institute includes a link to your content marketing resource, that'll be perceived better than …

The concept behind CTR influence is pretty simple, and it's likely the reason so many search optimizers have found it easy to believe that it's a verifiable ranking signal. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs …

Changes to your SEO strategy take time to manifest. While social media does not directly contribute to your ranking or to SEO, it will bring you more exposure and traffic to your site which indirectly improves your ranking on Google. What better than a walk in the park with the …

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

A pulsating schedule involves continuous advertising and communications during the year with bursts of higher intensity at specific times (more ads in more media). Message arguments, product information, and benefits should be placed in the copy. A polygraph which is popularly referred to as a lie detector price is a …

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

You'll then communicate these needs to an outside party with low expense. Failing to provide keyword relevancy and a good user experience will result in a negative rating and possibly being banned by Google's search engine results. Another interesting fact is that Beverley is one of the nicest places to …

Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a cognitive map. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Generally speaking where a user is asking a question as part …

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

Google has said there is no problem with using multiple H1s. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. Well-written page titles of a suitable length will help your pages stand out in search results and …

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. The Featured …

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Imagine your content as a scrumptious dish you …

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Google is showing Context is King when it comes to indexing people in Google's Index. When you architect a website and you place SEO at the forefront of …

It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top …