One important aspect is walled garden sites

For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. So, if the Content Marketing Institute includes a link to your content marketing resource, that'll be perceived better than …

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Top trends in keywords to watch

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Reasons that people rely on page impressions

A pulsating schedule involves continuous advertising and communications during the year with bursts of higher intensity at specific times (more ads in more media). Message arguments, product information, and benefits should be placed in the copy. A polygraph which is popularly referred to as a lie detector price is a …

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Take care when dealing with doorway sites

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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Can indexed pages really make a difference?

Google has said there is no problem with using multiple H1s. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. Well-written page titles of a suitable length will help your pages stand out in search results and …

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Boost site speed and utilise sitemaps

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. The Featured …

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Google Analytics

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Imagine your content as a scrumptious dish you …

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Thinking about duplication makes everything OK

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Google is showing Context is King when it comes to indexing people in Google's Index. When you architect a website and you place SEO at the forefront of …

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