Domain selection (in the case of new sites), website design or redesign, web server configuration, and sitewide performance tuning are all part of on-site optimization activities. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled …

Is your website available in different languages or country versions? Awesome! Don't forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired …

Every piece of information about a page can be turned into a long list of words. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. A benchmark of 100-300 words is common. Visually, I prefer handcrafted …

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the …