If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Once you start understanding how your target audience is using search engines, then you're able to optimize your site more successfully. The expensive price of a …

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. You cannot submit all of the links into the disavow tool without trying to get rid of …

Google, with its plethora of complex algorithms, is now much better at understanding what users are actually searching for when they type a query. Traditional marketing and advertising services are moving in-house, and service lines are blurring. Are you are using a url shortener for social media traffic? In Intersol …

If they exist on an external site (ie, an external site links to a page on your site which returns a 404 error), you can set up a 301 redirect to a better, functional page, or reach out to the webmaster to ask that the link be updated. With the …

Typically, large organizations have complex, dynamic websites. Keep them current – things change! Could storytelling in business be of real value to your business? Good Latest Thoughts interpret each major algorithmic update as a step forward for the internet and the industry. It's no coincidence that the highest-volume keywords also tend …

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Link building isn't something you try for a few months, put on autopilot, and forget about. Oftentimes, a communications …

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the "right" visitors and offer a great experience to your website's visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website …

To sum it up, SEO is difficult because search engines are always changing and updating. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Of course, on advertising-supported sites like those …

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Intriguing, different, and unique advertising captures attention and can inspire talk among people. This type of negative word-of-mouth can be …

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. The trends will start to appear! A sitemap is a …

A method of business segmentation examines the value associated with each customer. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Many innovative small businesses create online processes that fundamentally change the way they …

Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. The O in SEO (optimization) is where the different layers come in. If a blog or web site doesn't use the NoFollow tag, the search engines acknowledge the link; if …

Further, related pages and content should link together to provide a seamless, rich user experience. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc …

If your site is specifically designed for certain resolutions, make this explicit. Do you know if it is working for you and bringing you more clients? SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the …