Take care when dealing with doorway sites

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

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Can indexed pages really make a difference?

Google has said there is no problem with using multiple H1s. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. Well-written page titles of a suitable length will help your pages stand out in search results and …

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Boost site speed and utilise sitemaps

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. The Featured …

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Everything you need to know about SEO campaigns

Is your website available in different languages or country versions? Awesome! Don't forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired …

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Google Analytics

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Imagine your content as a scrumptious dish you …

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What are the positive aspects of anchor text on today's web?

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website …

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Lets look at our approach to meta tags

Hreflang isn't that complicated to understand, and its implementation can be automated to a large extent. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Social media marketing strategies …

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Thinking about duplication makes everything OK

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Google is showing Context is King when it comes to indexing people in Google's Index. When you architect a website and you place SEO at the forefront of …

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Give SEO the benefit of the doubt

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Intriguing, different, and unique advertising captures attention and can inspire talk among people. This type of negative word-of-mouth can be …

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Define your goals with regards to link building

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. The trends will start to appear! A sitemap is a …

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Unheard ways to achieve success with user generated content

A method of business segmentation examines the value associated with each customer. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Many innovative small businesses create online processes that fundamentally change the way they …

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Be clear, truthful and accurate when it comes to local search

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. If you want to get high rankings, include your keyword on …

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Have a better chance of getting that click through

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely affecting …

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Be persistent

Further, related pages and content should link together to provide a seamless, rich user experience. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc …

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The latest trends in blogs

Every piece of information about a page can be turned into a long list of words. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. A benchmark of 100-300 words is common. Visually, I prefer handcrafted …

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Web Page Size

If your site is specifically designed for certain resolutions, make this explicit. Do you know if it is working for you and bringing you more clients? SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the …

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Who is the primary audience of the business?

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the …

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