Google doesn't typically publish much information on these changes; if it does, it may direct you to a specific area, like onsite content or external links. When Google Penguin stepped in and flexed its fearsome authority, that got everyone's attention. Digital technology allows for email campaigns featuring dynamic web content …

Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a cognitive map. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Generally speaking where a user is asking a question as part …

This is known as topical relevance. Currently, tailor-made websites accompany many direct and email campaigns. One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. I'm on the lookout for an incredible Ayres rocking horses . I'm on the …

The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion's share of the traffic). The other …

Google has said there is no problem with using multiple H1s. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. Well-written page titles of a suitable length will help your pages stand out in search results and …

It feels unlikely that many of the people who upload photos like these are trying to spam the business but, whatever their reasons are, the business is powerless to stop these photos from suddenly appearing on their GMB profiles. You may run into problems when it comes to some of …

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. The Featured …

Domain selection (in the case of new sites), website design or redesign, web server configuration, and sitewide performance tuning are all part of on-site optimization activities. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled …

Is your website available in different languages or country versions? Awesome! Don't forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired …

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Imagine your content as a scrumptious dish you …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website …

Hreflang isn't that complicated to understand, and its implementation can be automated to a large extent. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Social media marketing strategies …

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Google is showing Context is King when it comes to indexing people in Google's Index. When you architect a website and you place SEO at the forefront of …

Such content doesn't go out of date. Google raters use this framework to assess content creators, You won't find two identical opinions on what counts as 'good' design. If you're looking for large rocking horses , you've come to the right place. Incidentally, have you tried organic local fruit delivery ? However …

To sum it up, SEO is difficult because search engines are always changing and updating. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Of course, on advertising-supported sites like those …

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Intriguing, different, and unique advertising captures attention and can inspire talk among people. This type of negative word-of-mouth can be …

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. The trends will start to appear! A sitemap is a …

A method of business segmentation examines the value associated with each customer. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Many innovative small businesses create online processes that fundamentally change the way they …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. If you want to get high rankings, include your keyword on …

Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. The O in SEO (optimization) is where the different layers come in. If a blog or web site doesn't use the NoFollow tag, the search engines acknowledge the link; if …

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely affecting …

Further, related pages and content should link together to provide a seamless, rich user experience. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc …

It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top …

Every piece of information about a page can be turned into a long list of words. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. A benchmark of 100-300 words is common. Visually, I prefer handcrafted …

If your site is specifically designed for certain resolutions, make this explicit. Do you know if it is working for you and bringing you more clients? SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the …

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the …